Grist: New initiatives from Whole Foods

New initiatives from Whole Foods
Posted by David Roberts at 2:31 PM on 29 Jun 2006

I wrote a post a little while back about the exchange going on between food writer Michael Pollan and Whole Foods Market honcho John Mackey. The subject has been some claims about Whole Foods' relationship to "industrial organic" made in Pollan's book The Omnivore's Dilemma. Read that previous post for background.

Mackey has written another detailed letter to Pollan. It's interesting throughout, but the big news comes at the end, when Mackey announces a series of new initiatives the company is undertaking. They will be attempting to build up a system of animal-compassionate small farms, buying more local food, setting up a loan program for small farmers, opening their parking lots for local farmers to sell directly to consumers (!), and increasing consumer education on the subject of local food. Pretty radical stuff.

I haven't seen this picked up in the mainstream media yet, but I expect it will be.
Here's the relevant part of the letter:

[full story at http://gristmill.grist.org/story/2006/6/29/143121/559 ]